24
09
2014
B2B Leaders Forum 2014 - Agenda
B2B Leaders Forum 2014 - Agenda... read more >>
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B2B LEADERS FORUM 2014: Key takeaways
Download key takeways... read more >>
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Autumn planning: Is investing in IT a risk for marketing?
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B2B LEADERS FORUM: Picture Gallery
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NEWS: Divide between CMOs & CIOs narrows but issues remain
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PROFILE: Phil Clement, global CMO, Aon
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PROFILE: Stefano Maruzzi, VP EMEA, GoDaddy
GoDaddy has big plans for its expansion in to the UK. Maxine-Laurie Marshall sits down with its VP EMEA, Stefano Maruzzi... read more >>
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B2B Leaders Forum: Picture Gallery
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INFOGRAPHIC: B2B Leaders
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Steps to success
An investigation of what steps marketers need to take to get marketing on the board.... read more >>
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PROFILE: Paul Higgins, marketing director, TalkTalk Business
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B2B LEADERS FORUM: Key takeaways
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BLOG: B2B Leaders must walk the line
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Book review: Communicate to Inspire
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PROFILE: Celia Pronto, marketing & ecommerce director, TrustFord
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Enough of the fluff: It’s time to recognise the value of innovation
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CMOS to spend more on social media
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Five lessons for B2B CMOs in 2014
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PROFILE: Simon Carter, executive director of marketing UK&I, Fujitsu
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PROFILE: Maria Burpee, director, EMEA healthcare marketing & strategy at Dell
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PROFILE: Jonathan Becher, CMO, SAP
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VIDEO: B2B Leaders Forum 2013
Video highlights from the third annual B2B Leaders Forum.... read more >>
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PROFILE: Zoe Hominick, head of SMB marketing,Telefónica UK
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BLOG: Not up where you belong…
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RESEARCH NEWS: Only 6% of B2B leaders can calculate ROI on all marketing activity
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RESEARCH NEWS: IBM & Salesforce most respected brands
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B2B LEADERS REPORT: In the hot seat
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CMOs & CSOs failing to work together
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Q&A: Amanda Jobbins, former CMO, Sage
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Q&A: Nick Udall, CEO, NowHere
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How to think like a CEO: Great leaders’ great expectations for their CMOs
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24
09
2014
B2B Leaders Forum 2014
B2B Leaders Forum 2014
24 September 2014, Skyloft, London, 9:00 - 18:00... read more >>
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ROUNDTABLE: Co-operation, collaboration & content
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Friends in high places
According to a study by IBM, CMOs have made their way to the top table, but what challenges are they expecting to face? Alex Blyth reports... read more >>
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Turn on, tune in, cop out
Claire Mason, managing director of Man Bite’s Dog, says B2B brands are missing out on the most important marketing channel: leaders...... read more >>
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The secrets of success
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ROUNDTABLE: Customer centricity
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Business Marketing Collective: A great leap forward for B2B
BMC is aimed at enabling B2B marketers to define and lead the future of their industry.... read more >>
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ROUNDTABLE: Living in beta
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22
05
2014
Roundtable: Taking the lead – marketing’s role in influencing business strategy
Taking the lead – marketing’s role in influencing business strategy... read more >>
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PROFILE: Rachel Dennis, senior director demand generation, Getty Images
Rachel Dennis, senior director demand generation at Getty Images, and panelist at the upcoming B2B Marketing Conference, speaks to Maxine-Laurie Marshall about Getty’s recently launched content platform; InFocus... read more >>
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RESEARCH NEWS: More men in top marketing roles
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CUSTOMER INSIGHT NEWS: IBM research suggests customer centricity on the up
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B2B LEADERS FORUM: Key takeaways
The event was designed exclusively for top-level business marketers.... read more >>
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PROFILE: Doug Bewsher, CMO, Salesforce
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BLOG: What does Yahoo’s new logo tell us about its brand aspirations?
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B2B Leaders Report 2013
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